Workshop #3 - Introducing Plant-based Nutrition to a Healthcare System

DATE:                     September 24, 2017

TIME:                     1:00 PM - 4:00 PM

LOCATION:        Hyatt Regency Orange County (Garden Room 1&2)

                                    Garden Grove, (Anaheim), CA

COST:                      $100

CME:                        3 CME credits are pending approval

OPEN TO:             Anyone.  You do not need be attending the 2017 IPBNHC to attend a workshop.

Are you a passionate and enthusiastic plant based nutrition professional but uncertain about how to start or engage in discussion with your healthcare administration? This workshop was designed for you.  Current leaders in healthcare administration who have actively integrated plant based nutrition into their health systems will share their experience, strategies, and recommendations to help you effectively communicate with your administration and successfully integrate a whole foods plant based diet/lifestyle into your practice or healthcare system.

This workshop will cover:

  • Barriers to implementation and suggested solutions
  • Discussion of solvent financial models for Plant Based Nutrition
  • Understanding and working with your administrators
  • The right and the wrong presentation tactics
  • Review of the current healthcare environment and forecasts for the future of Plant Based Nutrition in healthcare

This workshop is being presented by Marcy Madrid, Carole Bartolotto, MA, RD and Dr. Salvatore Lacagnina.  More information on the presenters is available below.

Attendance at this conference is limited to the first 75 participants.

Three CME credits have been applied for and are pending approval.  Please Click Here to see CME information.

We hope you can join us.

Register Now

Marcy Madrid

Vice President of Planning and Marketing for Midland Health

Marcy Madrid is the Vice President of Planning and Marketing for Midland Health, a system of healthcare partners in Midland Texas, including Midland Memorial Hospital. In her current role, Marcy oversees strategic planning, community health outreach, marketing and public relations, sales as well as employee engagement and patient experience. Led by the overwhelming research and evidence supporting plant based nutrition in healthcare, Marcy has spearheaded a community garden project, launched the Food Is Medicine health conference in West Texas and collaborated with the city government, school district and a local community college to increase health literacy through a variety of cross-city community outreach activities and events. Marcy is working with her colleagues on the Midland Health executive team to create a more holistic approach to their traditional healthcare delivery model incorporating plant based nutrition as a cornerstone. This includes an overhaul of the inpatient nutrition program, diabetes education, cafeteria offerings and even the creation of a new, unique and progressive approach to employee wellness. Additionally, Midland Health is actively planning the launch and opening of a formal Lifestyle Medicine Program Clinic in 2017. Marcy also worked alongside the Vice President of Medical Affairs to lead a 2 month research project involving a plant based nutrition health immersion with the system’s sickest employees. All these efforts have been led and sustained by a mission and vision philosophy that aims to make Midland the healthiest community in Texas. 

Marcy is among the founding members of Healthy City Inc.; a local non-profit aimed at increasing health education, awareness and local resources related to the Food as Medicine, plant based nutrition model. Marcy is also a founding member of Pink the Basin Inc., another local nonprofit that has raised and distributed over a million dollars in grants to the local hospitals to provide free mammograms to women in the area who could otherwise not afford them.

Before coming to Midland Health, Marcy was a morning show anchor and reporter for the local NBC affiliate, where she was recognized and awarded for her writing and storytelling skills by the Texas Association of Broadcasters.

Marcy is mother to six beautiful children including twins and celebrating 11 years of marriage to her husband, Carlos Madrid.

Carole Bartolotto, MA, RD is a Registered Dietitian and an Exercise Physiologist. She currently works as a senior consultant for SCPMG in Pasadena, California. She is the nutrition expert for the southern California region and responsible for all nutrition and heart disease related publications, curricula, posters, and other projects.

She is the author of the popular Kaiser Permanente booklet, The Plant-Based Diet: A Healthier Way to Eat. She is also the co-author of the widely-read “Nutrition Update for Physicians: Plant-Based Diets” and author of “Does Consuming Sugar and Artificial Sweeteners Change Taste Preferences?” published in the Permanente Journal. She is a contributor to the Huffington Post and Civil Eats and has been featured in Elle Magazine, and Yahoo Food. She has spoken at many symposia and external conferences and events on topics such as plant-based diets, sugar, weight management, trendy foods, popular diets, sodium, supplements, diet for hypertension, low-carb diets, and more.

Dr. Salvatore Lacagnina is the vice president of Health and Wellness for Lee Memorial Health System. In this role, his mission is to motivate, educate and empower people to improve their health and wellness. He currently is responsible for developing a comprehensive employee health and wellness program for more than 10,500 employees in the system. He is also medical director for Lee Memorial Health System Wellness Centers and medical director of Employee Health Services.

Previously, he was in an internal medicine practice with Lee Physician Group and was the medical director for Lee Physician Group until 2010. His emphasis was on prevention and wellness, disease management, obesity, diabetes, cardiovascular disease and risk factor reduction.

Dr. Lacagnina earned his Doctor of Osteopathic Medicine from the New York College of Osteopathic Medicine, and he is board certified in internal medicine.

Dr. Sal appears regularly on television’s FOX4 Rising, and he writes a weekly column about health and wellness in _The News-Press_ and a monthly column for the Cape Coral Chamber of Commerce Trends publication.